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Pelican vs Brita PRO: How to Choose for Your Home’s Water

Close-up of a hand rinsing fresh green olives under a running kitchen faucet—highlighting the everyday purity and quality of water provided by a Brita Pro home filtration system

Pelican and Brita PRO both make whole-house water treatment, but they reach homeowners in different ways. This page sets out what each involves and what to check, without claims about the other company that we cannot verify.

What each one offers

Pelican Water Systems sells whole-house filters and salt-free water conditioners, largely online, for homeowners to install themselves or have a plumber install.

Brita Pro of Central Florida is a family-owned, local dealer of Brita PRO systems, based in Longwood. We have installed water treatment in Central Florida homes for 40 years, since 1986, across six counties: Orange, Seminole, Lake, Volusia, Brevard and Osceola. We install whole-house filtration, water softeners, reverse osmosis and well water systems, with a microbiological filter option, and we repair all major brands. Every recommendation starts with a free in-home water test by a trained technician.

The main differences

The first is how you buy and install: online and do-it-yourself, or through a local dealer who tests, installs and services. The second is the technology. A salt-free conditioner does not remove hardness minerals; it is designed to reduce scale forming. A salt-based softener removes the calcium and magnesium that cause hardness. Your water test tells you which you need.

How to compare them, whichever you choose

  • The water test. You should see the actual numbers for hardness, chlorine or chloramine and iron, in writing.
  • The recommendation. It should treat what the test found, and nothing it did not.
  • Installation and service. Ask who installs it, who services it, and how often. Most whole-house systems need service every 6 to 12 months.
  • How long it lasts. A well-maintained system typically lasts 10 to 15 years. Ask what the warranty covers, in writing.
  • Time to decide. You should be able to take the recommendation away and think it over.
  • Reviews. Read recent Google and Better Business Bureau reviews, especially about service after the sale.

For the full list, see what to check when choosing a water filtration company.

Where Brita Pro fits

  • Family-owned, installing in Central Florida for 40 years
  • 4.9 stars from 798 Google reviews (read them); rated A+ by the Better Business Bureau
  • Free in-home water test with the numbers shown to you
  • Service every 6 to 12 months, and repairs on all major brands

If your water tests fine, we will tell you.

Frequently asked questions

Do I need a softener or a salt-free conditioner?

If your test shows hard water and you want the hardness removed, a salt-based softener does that. A salt-free conditioner aims to reduce scale without removing the minerals. Ask to see your hardness number before you decide.

Can I install a whole-house system myself?

Some homeowners do. It goes on the main water line, usually with a bypass valve. If you are not comfortable with plumbing, have it installed professionally.